SoO Kickoff Workshop

To include in the workshop invitation:
Expectation management – what will we talk about on that day, what will people walk away with, at what scale of exploration will the SoO pilot run, what can people do to prepare, the survey with the information on attendees/website prototyped

1st: join smart and get benefits right away
2nd: commit time and support one another for mutual success
3rd: learn together through working in a cooperative agency by doing – turn this into research that is interesting regardless of the success of the initiative